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Tao Group Grand Opening Party at Avenue & Highlight Room
Drawing some of Hollywood’s biggest names, TAO Group, along with real estate developers Richard Heyman and Grant King of Relevant Group, celebrated the highly-anticipated TAO, Beauty & Essex, Avenue, and Luchini LA Grand Opening with an exclusive invite-only block party. Spotted at Avenue, Cindy Crawford and hubby Randy Gerber enjoyed a fun night out, while DJ Khaled took the stage for a surprise DJ set. Orlando Bloom was also seen at the nightclub with a group of friends, while Draya Michele was seen dancing it up at a table with gal pals. Ashlee Simpson and Evan Ross arrived together looking more in love than ever at Beauty & Essex. The inseparable couple weren’t afraid to show their affection for one another as Evan was spotted giving her a sweet kiss on the cheek. Jamie Chung, who was sporting an Elizabeth and James bag, was all smiles with husband Bryan Greenberg and were seen enjoying sweets at the Beauty & Essex dessert bar. Meanwhile at TAO Asian Bistro, Hailey Baldwin dazzled in a sparkly number showing off major leg. Enjoying late night slices of pizza at Luchini, were Michael Bay and Owen Wilson, who both kept a low profile throughout the evening. Taking the stage for a surprise special performance were NAS, Busta Rhymes and Anderson Paak while Ross One, DJ Cassidy, Chantel Jeffries, Chris Masterson, and Devin Lucien manned the decks throughout the evening.
Avenue will officially open its doors on Tuesday, March 21. TAO Asian Bistro, Beauty & Essex and Luchini Pizzeria & Bar will open to the public in early April. Dream Hollywood will open separately and later this Spring with a new dining and nightlife concept from TAO Group called The Highlight Room, a rooftop lounge, pool and grill atop of the hotel. TAO Group will exclusively manage all of Dream Hollywood’s food and beverage operations, marking their first West Coast venture.
Avenue Hollywood Nightclub Grand Opening in LA
It’s not every day that a hot new club opens in Hollywood, but the Tao Group brings one of their most reliable nightlife concepts, Avenue, to the heart of Tinseltown starting tomorrow evening. A celebrity-riddled place in New York City, the Hollywood outlet is sure to bring in the same kind of A-list clientele as the Manhattan original, with a David Rockwell-designed space that spans a mere 4,000 square feet just outside the new Dream Hotel project.
Not massive, but just enough room to unleash some unabashed revelry. The place looks like a “grand estate frozen in time,” with plenty of custom design points and a lounge-style seating array. Expect world-class DJs spinning beats while the drink offerings are classic club-style booze: bottles and easy mixers. And when you get hungry, just pop over to Alvin Cailan’s pizza joint, Luchini, for slices and more. Tao, Beauty & Essex, and rooftop pool bar The Highlight Room will join Avenue for a NYC-style free for all in Hollywood.
Book bottle service for Avenue directly on the free Discotech mobile app.
Tao Group LA Takes on Hollywood
With a massive presence in New York, Las Vegas and Sydney and a penchant for curating luxury pop-up experiences at Ultra and the Electric Daisy Carnival, Tao Group has established itself as a major global brand. The group’s westward expansion continues when the group teams up once again with the Dream Hotel Group, with whom they already have a successful partnership in Manhattan. The new 178-room hotel Dream Hollywood is set to open its doors in February according to a spokesperson, on the corner of Selma and Cahuenga Boulevards.
The project will not only boast Tao and Beauty & Essex restaurants designed by The Rockwell Group, but also a rooftop lounge, grille and pool deck called The Highlight Room and a Los Angeles outpost of Tao Group’s white-hot Avenue Nightclub, all of which are slated to arrive in the first quarter of 2017. Hiring is already underway for all venues at taogroupla.com. This will without a doubt will be one of L.A.’s biggest openings of the year.
