Hue SF

Hue Lounge and Nightclub will open on July 10th in the former A3 Atmosphere dance club. It aims to be a good neighbor by bringing not just a chic weekend dance club, but a low-key lounge for happy hours Wednesdays through Saturdays and an adjacent restaurant that will serve lunch and activate the street during the day.

Alan continued, “The businesses on Broadway need to see themselves as destinations so that people come for the food, they stay for the dancing and nightlife, and those that are so inclined may go to the adult clubs. This could truly be a destination spot where someone could spend an afternoon and evening. Broadway can be a bright spot.”

The front of the building, called The Blue Room, will house the lounge, intimate white vinyl sofa seating areas, large video screens and high-top bar tables. It’ll be open 6–10pm Wednesdays through Saturdays and will feature Top 40 and popular tunes, but not at ear-splitting levels. “The one promise that I will make is you can sit here like you and I are doing and you can talk and you can hear me and you won’t have to shout at me,” Alan said during our interview. During nightclub hours, parties can reserve the lounge areas and order bottle service. The white walls and seating will be imbued with an array of color from strings of programmable LED lights (thus the name Hue).

There be no more dark, cavernous gymnasium-like dance floor in the back. Instead, the Red Room, as it’s called, boasts multi-level LED-lit white seating areas, a raised stage for live performances, and mirrored walls to better reflect the colorful lights. On Sunday nights, the space will host bachata dance lessons from 5–7pm and a dance party after that. (Bachata is a social dance that originated in the Dominican Republic.) The room will also be rented for special events.

• Formerly known as Atmosphere, Hue is one of the few upscale dance clubs in North Beach.
• Hue has some pretty good deals on bottle service.
• The entire club has been renovated and is sparkling new.
• There are two rooms – a bar/lounge room in the front where you can chat and hang out and a club with a dance floor and bottle service in the back.

Where is Hue located?

Hue is located on Broadway in North Beach.

How much is cover charge at Hue?

General admission is usually around $20.

How long will I have to wait at Hue?

You usually won’t have to wait too long at Hue, typically 15 minutes or so.

When is Hue open?

Hue is open from 10 PM – 2 AM on Fridays, Saturdays and Sundays.

What are the best nights to go to Hue?

Fridays and Saturdays are both good. Check the Discotech app to see what’s hot!

What is the dress code at Hue?

The dress code at Hue is fairly strict – it’s a upscale club. Collared shirts, jeans, and dress shoes for guys.

Is there parking near Hue?

There are parking lots near by as well as street parking – but make sure you check the signs!

How much do drinks cost at Hue?

Drinks are pretty standard at around $9-10 apiece. Bottles start at $300. You can get a bucket of 5 beers for $25.

Who are the resident DJs?

Hue features mostly local talent.

What kind of music do they play at Hue?

DJs at Hue feature mostly hip hop and top 40.

Where can I find an list of upcoming events / DJs at Hue?

You can download the Discotech app to see upcoming events, sign up for guestlist, and book tables for Hue. You can also visit Hue’s homepage for a current list of events.