Up & Down is a new entry into the Butter Group empire and it’s only a few blocks from 1OAK, the highly successful club owned by Butter Group. Being that the two clubs are so close in distance, Frost has programed Up & Down as a different type of environment so that the group doesn’t have to compete with itself. Frost tells us that Up & Down has a completely different feel than not only 1OAK but the entirety of competing nightclubs out there. Every floor of Up & Down is an adventure, night by night and room by room. The upstairs maintains a high energy club atmosphere, while the downstairs takes on the role of a chill lounge that has the ability to go from chill to wild in 0-60, creating a back alley club feel.
Balance is key when programming the club so that both floors are both vibrant. Frost says the idea behind creating the best of both worlds is just that – two completely different experiences wrapped up in one.
The rooms are programmed as polar opposites. “The music upstairs provides the atmosphere of a modern day nightclub, a mixed format of current hits and surprise performances while the downstairs is more of a musical scavenger hunt, covering all spectrums, from classics’ to music that is just a bit ahead of the curve,” says Frost. “It’s like a theme park adventure – from a Jay-Z track surrounded by the chaos, bottles and sparklers, to the subterranean basement with low ceilings and people making their own personal dance space listening to “Boy with a Thorn in His Side” by The Smiths, giving you the feeling that you just wandered into somebody’s house party.”
Up & Down has a great many celebrities roll through its properties, but unlike many places, they keep it on the down low. Frost explains his refreshing philosophy on handling his famous guests, “Celebrities are people, like you or me. Their space is their space and it’s important that they have the opportunity to enjoy themselves without the fear that their actions will be held against them. It is truly a great feeling for us to see them letting loose and enjoying themselves. There have been many times people don’t even know who they are around, as they blend right in.”
- From time to time, you’ll see celebrities partying and sometimes even performing!
- Previously known as “The Darby”
- This is a small, intimate, upscale, selective venue.
- The music is a mixture (upstairs = top 40/hip-hop, downstairs = house)
- There are 2 secret rooms located downstairs (1 is behind a bookcase with an access code to get in and the other is located down a long hallway)
- Smoking patio is located behind a curtain
Where is Up & Down located?
Up & Down is located in West Village on 14th street between 7th ave and Avenue of the Americas.
How much is cover charge at Up & Down?
It really depends on the night. On certain nights you may have to pay 50-60. When it’s full it may be admission at the bouncer’s discretion only. Bottle service is the best way to get in.
How long will I have to wait at Up & Down?
Average wait times vary from 30 minutes to 1+ hours on super busy nights. We recommend arriving as early as you can to avoid long waits.
When is Up & Down open?
Up & Down is open from 11 PM – 4 AM on Tuesday – Sunday.
What are the best nights to go to Up & Down?
Fridays and Saturdays are the best nights, but it’s pretty bumpin’ on most nights.
What is the dress code at Up & Down?
Dress to impress – collared shirts, dress shoes, jeans for guys. Heels and dresses for ladies.
How much do drinks cost at Up & Down?
Cocktails – $15+. Bottles – $450+.
Who are the resident DJs?
You’ll find different local DJs playing on each night. If you’re lucky you might find yourself partying next to Justin Bieber or the Weeknd.
What kind of music do they play at Up & Down?
A mix of top 40, and Hip Hop.
What is the closest subway to Up & Down?
L Train 8th Ave. .